Tuesday 10 December 2013

Media Watch: Call for papers May-2014

Media Watch: Call for papers May-2014: Call for Papers: Journal of Media Watch -2014 April - May issue Trendy transitions and turbulent times in the Media Spectrum The J...

Call for papers May-2014

Call for Papers: Journal of Media Watch -2014 April - May issue

Trendy transitions and turbulent times in the Media Spectrum

The Journalism and Mass Communication spectrum is undergoing a swift yet strategic metamorphosis. Amidst the growing number of media companies fighting for existence, the mediated world is on a mad rush for new operating systems and apps. The role and responsibility of the journalists are being redefined in the increasing digitalization and the influx of media companies. Technological up-gradations and e-revolutions put forth a challenging as well as a convenient avenue for the mass communicators. The Broadcasting companies now encourage the audience to send and share pictures through Instagram and progressively support the citizen video on their websites and news reporting. CNN started the move now followed by all the major players.BBC is undergoing massive restructuring and digitalization on its famous headquarters to its reporting outlets in order to face the growing challenges of social media turned community based news disseminators. Fox news is compelled to redefine its political manipulative and business gimmicks.
Social-networking sites are ruling the process of news dissemination and discourse initiation accelerating a novel way of participation. 140 characters revolutionize the news world- Twitter gone public issue with the much hyped and celebrated stock exchange listing. Fight for survival and success continues in the social world with Snap Chat, the latest image-sharing application through mobile apps boldly rejected the 3 billion takeover offers from Facebook.
Themedia management sector is not devoid of vicissitudes and revolution. Millionaires are increasingly turning their attention to media companies that in turn redefine the objectives of the firm - one of the contemporaries include the millionaire Gina Rinehart, the mining heiress in Australia who have a significant stake holdings in the media companies. Gina’s predatory buy out of newspapers and news media against carbon tax is continuing. Those under her ownership are facing the cannibalistic future. Media moguls continue to expand their horizon through crossovers and mergers - Ted Turner turned 75, still have a successive career in the news world with more and more ventures in his bouquet. Merging and acquisition theories of media world are still a puzzle with this theory.
 Jeff Boze the online Amazon retailers grabbed the celebrated Washington Post through a dream bidding. Jeff declared and demonstrated unmanned drones for newspaper distribution. His Amazon stuck the deal with India Post for speedy and efficient delivery system of all value added news goods. Newsweek and Forbes magazines are once again for sale. Blumberg Business world surviving with push and pull. Wall Street Journal lost its identity by the Murdochian renaissance.  Neither a broadsheet nor a tabloid any more but to a snippet format for easy-go-readers. Rebekah Brooks, his trusted adopted daughter is facing serious legal trial on intrusion into privacy and telephone hacking for news sensationalism.
Media is the Middle East is celebrating their liberation due to the much celebrated and squandered world cup football to happen in the green oasis. They are going global by quality printing not by content. The jasmine revolution from the Arab spring through social media is yet to bloom in the social life. Guardian and Edward Snowden leakage is still making the trouble in the British parliament. The most respected editor of guardian Alan Rusbridger, was summoned to testify in front of the British Parliament committee about his paper’s reporting on the leaks.
On a contrary to all the developments human resources in media force have been faced with grave challenges and criticisms in the recent days leading to anapprehension on ethics and morality in the media field.To quote some -Tarun Tejpal to Rupert Murdoch is under the legal tentacles and public hatred; the Maha Vishnu on Mount Road,The Hindu,is back again in the hands of family kitchen business. Debt ridden Time Inc. filed for a public issue, expecting angel investors to revive it. Slate, Salon, Democracy Now, GigaMedia, News Laundry are still popular with the news teasers. Times of India style of ‘presstitution’ for stake hold on advertisers are still thriving like a monolith in the Indian media scenario.
Considering all the recent changes occurring in the mass communication and journalism field, this issue of Media Watch focuses on a wider area of communication not limiting to specific themes and subjects.The topic includes, but not limited to,

Theoretical issues in media/communication field (Television, Print, Web, and Film)
Journalism and Journalists – changing concepts& practices
Media management – trends techniques and dynamics
News media – Politics, Policies and regulations
Communication - Moral issues and ethical concerns
Citizen journalism – challenges, prospects and diversions
Technologies – Process and products
Web journalism- data journalism to apps
Social Media - networking sites and news opportunities
Convergent Media – access and reach opportunities
Film studies- New wave and New Generations

Last date for the final submission of the completed papers
February 28th, 2014.

Author Submission guidelines
Contributors are encouraged to query the editors (sonyjraj@gmail.com, mediajournal@ymail.com, mediawatchjournal@gmail.com) in a short e-mail describing their paper to determine suitability for publication. Journal of media watch will only accept true, original and pure fundamental and empirical research papers which were not published before in any publications. Media Watch will not accept book review, commentary without any proper referencing and citations.
Abstract: The abstracts should define objectives, theoretical framework and methodological approach, as well as possible contributions for the advancement of knowledge in the field. As a length measure, each submission should have an abstract of 150-200 words. All abstract must be accompanied with key words from 5-8. All abstract submissions must be submitted in advance, preferably before January 30, 2014 through e-mail. Early submission is strongly encouraged.
Length: As the journal is primarily print-based, we encourage articles or manuscripts, including references, tables, and charts, should range between 20-30 pages (7000-8000 words).
Deadlines:  Once the Abstract is reviewed and if it is found suitable, you will be asked to submit a completed manuscript by February28th, 2014. Review of the papers will be completed before April 30th, 2014.
Style: References should also follow APA style (6th Edition).

Guidelines for submission are available at:
http://www.mediawatchglobal.com/instructions-for-authors/
Review Process: Authors are informed when manuscripts are received. Each manuscript is pre-viewed prior to distribution to appropriate reviewers. Manuscripts are anonymously reviewed. Once all reviews are returned, a decision is made and the author is notified. Manuscripts should consist of original material, and not currently under consideration by other journals. Author(s) have to submit the copyrights declaration permission to Media Watch before final consideration of the paper.
Cover Page: (for review purposes): Include title of manuscript, date of submission, author’s name, title, mailing address, business and home phone number, and email address. Please provide a brief biographical sketch and acknowledge if the article was presented as a paper or if it reports a funded research project.
Software Format: Submit papers in both Word (.doc) and Pdf.
Information: For further information and inquiries about the proposed issue and journal, in case of need, please do not hesitate to contact the co-editor of the journal, Dr. Sony Jalarajan Raj via e-mail: sonyjraj@gmail.com
Indexing & Citations: Journal of Media Watch is indexed and citied in 15 international database, citation and indexing agencies including Ulrich, Ebscos, J-Gate, Proquest, Google Scholar, ResearchBib, MIAR etc. Journal of Media Watch is subscribed in major university library data base in Asia, Europe and USA. Journal of Media Watch is considered for inclusion by the famous database such as ISI, Thomson Reuters, Dove Jones, and Nature.
Plagiarism Check: All the submitted papers will undergo mandatory online plagiarism check through plagiarism software’s such as Turnitin and Safe Assign. Contributors are encouraged to do plagiarism check before they submit for the publication. Any submitted paper with more than 7 % match will be rejected without any feedback from the editorial board.
Submission & Acceptance: Any paper published in any journals, book chapters, monograms or abstracts presented in any conference or published in any conference proceedings will not be published. We strongly discourage on the submission of any such.
We strongly recommend you share this call for papers among researchers who you think may be interested in submitting papers for the issue of the journal.
If any organizations and institutions are interested to associate with Media Watch journal, please write to the Publisher: deepakranjanjena@yahoo.com
• Visit the journal website: www.mediawatchglobal.com
Dr. Sony Jalarajan Raj
Editor-in-Chief, The Journal of Media Watch
Graduate Coordinator
St. Thomas University, Florida, USA
Email: sonyjraj@gmail.com
Tel: 001-786-204-1031

Hindu


Wednesday 11 September 2013

Media Watch Communication Journal Abstract of Articles of September 2013 Issue

Media Watch Communication Journal
Abstract of Articles of September 2013 Issue


Critical Media Literacy in Media Education: A Debate on the Contribution to Democracy

A. Fulya Sen
Firat University, Turkey

The convergence of media and technology in a global culture is changing the way we learn about the world and challenging the very foundations of education. Today, the general trend concerning the main stream media literacy has focused more on the protectionist approach. This study is aimed at discussing the importance of critical citizenship awareness by media literacy. It is argued that critical citizenship and participative democracy are not able to acquire without seeing the ownership structure of media in the capitalist system. This study was based on cultural studies, political-economy and critical pedagogy theories where the concept of media literacy was discussed as a combination of approaches of critical media and pedagogy.

Media Education in India and United Kingdom:
A Comparative Study

Anuradha Mishra Gaur
Vivekananda Institute of Professional Studies, Delhi, India

It is possible to gain a lot of media literacy by mere exposure to the media. In that sense, there is no need for any formal media education. That, however, is not sufficient to gain professional proficiency in this field. A lot of systematic training is required to maintain the standards expected from this fourth pillar of democracy. Presently, the existing structure of media education is at a crossroads. With the changing technology, social structure and international relations the rationale behind the media education in India is getting changed. Under these circumstances we need to form an opinion on what should be the corresponding changes in media education system in India. This paper has compared the media education system of India with some universities of United Kingdom so as to discover the most appropriate path for the future growth of media education in India. 

Exploring Interdisciplinarity in Indian Media Education and Research: An Analysis

NIDHI SHENDURNIKAR TERE
Maharaja Sayajirao University of Baroda, India
ARCHANA CHANUVAI NARAHARI  
Maharaja Sayajirao University of Baroda, India

The discipline of media and communication studies has demonstrated its ability to borrow and integrate knowledge from various theoretical strands in political science, sociology, economics, psychology, cultural studies and anthropology. The inter-disciplinary nature of media studies has enabled its growth, expansion and stature as a discipline and field of academic inquiry in its own right. The inter-disciplinary thrust of media education owes much to the media’s basic nature and need of being reliant on social, political, economic and cultural forces in its surrounding environment. The core argument of the paper favours an inter-disciplinary approach to media studies and media research for the discipline to flourish. In this paper, the authors examined four key areas of inter-disciplinary research and education i.e., political communication, media economics, sociology of communication, and cultural communication that have contributed to furthering the scope of media studies. To substantiate this line of thinking, the authors examined course curriculums of media studies offered by universities in Gujarat.

De-Westernizing Media and Communication Education in India

Vemulakonda Sai Srinivas
Osmania University, India

Post World War II, many countries liberated themselves from colonial rule, started looking up to western media as role models. Later they realized that there has been an information imbalance. NAM also emphasized on alternatives to western news values. India is one such country which vied to establish individuality, create an identity and, an image for itself in the backdrop of its bitter past experience. In this process, developing countries in general and India in particular started developing alternative perspectives. In this context, Indian theories of communication such as Sadharanikaran, which existed 500 B.C., came into prominence. In this background, endeavors to de-westernize media and communication education started by incorporating alternative media, traditional folk media, community radio, Indian theories of communication etc., in the curriculum of mass communication courses. This paper analyses in detail how efforts are made to de-westernize media and communication education in India.

Small Screen in the Indian Subcontinent: A Study on Five Decades of Doordarshan

Rohini S. Kumar
Monash University, Malaysia

The obligation of a public service broadcasting media is very much crucial and tricky in a fast developing country like India, where it has to cater diverse audiences, cultures and languages. Historically, public service broadcasting has been vested with certain roles—an educator, entertainer and informer. But this concept is losing ground as 24 hour satellite channels are altering entertainment and educational needs and perceptions of the public to a greater extent which result in the tapering demarcation between commercial and public service broadcasting in India. The article tries to analyze or review the progress of Doordarshan (Indian Television) in its 54 years of its journey.

Text to Memory: A Study on Comprehension and Oral Reading Fluency

Susan R. Massey
St. Thomas University, Florida, USA

Research was conducted to test the hypothesis that there is a reciprocal relationship between reading comprehension and oral reading fluency. Previous research indicates that oral reading fluency can aid reading comprehension.  However, more recent models have questioned the uni-directionality of this relationship. This research examines this hypothesis by analyzing second grade students’ oral reading of connected texts. A summary previewing condition was manipulated in an experiment and the effects on students’ passage reading times were evaluated. Grade level students were randomly assigned to one of two groups, an experimental group and a control group. Analyses of Covariance were performed to test the effects of prosodic modeling on oral reading fluency as measured in correct words per minute (CWPM) and prosodic reading, while controlling for students overall achievement in reading as measured by the common state test score. The results showed differences in CWPM indicating the summary preview over the no-preview condition for students at lower levels of fluency performance.

Resistive Reading of Anti-Islam Movies by Educated American Audience: An Analysis

Hamid Abdollahyan
University of Tehran, Iran
Niloofar Hooman
University of Tehran, Iran

This article provides an assessment of the dominant meaning inserted in Hollywood movies that offer anti-Islamic content, compared to the meaning that the American audience attaches to these movies. Framed by a theoretical synthesis of Gadamer’s approach to reception and Said’s notion of Orientalism, we employ such concepts as lived experience, inter-cultural communication and media literacy to indicate how the American audience is taking a resistive orientation. This analytical model suggests that any typical American audience seeks to expand their understanding of the lived experience with Muslims based on their inter-cultural experience with Muslims and apply it to their readings of the popular anti-Islamic movies.  To examine the paper’s theoretical claims we used an internet-based in-depth interview technique in which 12 women and 10 men participated. Some of the findings reveal that the educated American audience may not perceive Hollywood fiction as a reliable source of information about either Muslims or Islam, and that they engage in alternate and resistive interpretations of movie content.

Relationship between Facebook Usage and Self-Efficacy among Collegiate Athletes

JONGSUNG KIM
St. Thomas University, Florida, USA

 This research investigates the relationship between Facebook usage and self-efficacy in collegiate athletes. The sample for this study are St. Thomas University athletes in the United States. The variables used to represent Facebook usage, Facebook frequency of use, Facebook number of friends, and Facebook frequency status updates are measured using Facebook Intensity Scale (Ellison, Steinfield, & Lampe, 2007). The dependent variable used in this study is self-efficacy which is measured using the General Self-efficacy (GSE) developed by Jerusalem and Schwarzer (1995). Data analyses indicate a statistically significant relationship between the number of Facebook friends and self-efficacy. The data also indicates a significant inverse relationship between Facebook frequency status updates and self-efficacy. The results of the correlation analysis indicate inverse relationships between frequency status updates and frequency of use, and frequency status updates and Facebook number of friends. These findings suggest that once the coaches, administrators, and professors attend to the issue of Facebook usage for collegiate athletes, it may enhance self-efficacy and psychological benefits.

Public Perception and Role of Mass Media in Fight Against Corruption in Nigeria

Barry Nnaane
Afe Babalola University, Nigeria

This paper examined how the Nigerian public perceived the role of the mass media in the fight against corruption. The research design used was survey, while Benin metropolis in Edo State, South-South, Nigeria, was the area of study. The two sampling techniques used were cluster sampling and purposive sampling techniques. Four hundred and fifty (450) copies of questionnaire were administered, while 418 copies representing 92 per cent response rate were retrieved. Majority of the respondents agreed that the media in the country have played a positive role in the fight against corruption. The study recommends, among others, that media professionals should be socially-responsible and abide by the ethics of the profession, so that they can fight corruption in the country without fear or favour.

Identification and Analysis of Images in Anjathey

Nithin Kalorth
Mahatma Gandhi University, India

Tamil cinema has undergone a cycle of changes from storytelling to production technology and marketing strategies. This article finds out the film language and grammar of movie Anjathey directed by Mysskin. 36 images/shots were selected from the movie and they have been analyzed on the basis of film language,  narrative aspects of the story cinematography, sound, and editing. Attempts have been made to understand the use of visual language and grammar to express the story by the use of mise-en-scene.


Media Watch communication journal

Sunday 30 June 2013

Call for Papers : Media Watch January 2014

Call for Papers : Media Watch January 2014

Inevitable Social Media and Technological Determinism in a Wired World 

Arab springs to the jasmine revolution, mars exploration to unmanned drones, instant messaging to live tweets, tumbler to instagram, and robotics to cybernetics the rare nexus of technology and the tools of communication are making far reaching influence and impacts in our daily routines. Started with a cool notion of connecting and networking in a community or a society, social media now paves the wide paths of withering away of the states and nations. Proved to be a power centre of unifying and disseminating information social media became the inevitable presence on our daily rhythms. Content and apps are competing in a world were data always proved to be the undisputable king. The communication circles of social media, technology, content and application software’s are in a dynamic flux and is evolving. The traditional concept of reach, access, noise, feedback, reception are improvised every now and then on the emerging communication circle. The new players in the evolving communication circles are already proven complimentary and contributory to each other but still there exist hegemony for the power structure in determining each variables importance.
Digital revolution and technological upgradations have placed mankind at an amazingly challenging juncture, where they are made to take the way that the technologies are chasing for them. Though the proponents of sociological theory, mainly those who still uphold the human-centric models like ‘Social Construction of Technology’ and ‘Actor-network Theory’, denounce the medium-oriented theory, the recent social media explosion unquestionably shows the capacity of a medium in defining and characterising the cultural of a society from the inherent properties of these technologies. This never means that human will surrender to technology, neither does it mean technology seizes the power from mankind, but mankind is slipping into a dependency level on technology where they are left with no choice, but to accept and incorporate the media-specifies in their daily life.
On one side, when scientists are busy replacing man power with digital human machines and robots, one the other side is the proliferation of social media platforms that more or less makes humans a self-developed android-robot dancing with the tune of technology. In the initial stage of the development of a social media, social constructivists claimed this as a mechanism developed by the society’s need and action. However, as social media platform became cluttered the positions of these proponents are taking a back seat, and there is a strong wave of a social-media culture, where people are in a constant search of personalisation and ubiquitousness for such a platform. Social media platform have reached such a point that they have detached themselves from the static computer and laptop, to mobile devices which enhances their connectivity and reach. Mobile phone marketing and research are based on these social-connectivity mechanisms, and made decision-making a process based on incessant connectivity with the fellow-beings. Paradoxically, when a group of people complain the detachment of man from social life with the inflow of technology, these same technology are determining them to be social in a cyber-world, unravelling from the worldly life. From ‘Facebook’ to ‘Wats app’, people are seeking to connect and converse with the world in an anonymous and self-proclaimed identity. As the characteristics of these social media goes – connected throughout the world – the main aim of the users also is to connect and converse with as many as possible, with least botheration about context and reason for conversing.  The most radical aspect of this medium-centred theory is that is this impact of technology on the characteristics of the user.
This volume of the Journal of Media Watch invites papers on this contemporary issue of social media and technological determinism. The issue is not limited to the below but can cover the board spectrum of human and social communications.
·         Social media and cultural change
·         Technology and community engagement
·         Cultural impact of social media
·         Social media and activism
·         Technological intervention and human society
·         Public and private space in a social media world
·         Personalization of social media – from computer to mobile phones
·         Medium theory – does it substitute the social constructivist theory
·         Technology and Culture – who rules who?
·         Social media, public sphere and technology
·         Diversity, race, sexuality, ethnicity and social media
·         Pedagogy and the social media
·         Market forces and communication technology
·         Social media and organisation communication

Contributors are encouraged to query the editors (sonyjraj@gmail.com, mediajournal@ymail.com, mediawatchjournal@gmail.com) in a short e-mail describing their paper to determine suitability for publication. Journal of media watch will only accept true, original and pure fundamental and empirical research papers which were not published before in any publications. Media Watch will not accept book review, commentary without any proper referencing and citations.

Abstract: The abstracts should define objectives, theoretical framework and methodological approach, as well as possible contributions for the advancement of knowledge in the field. As a length measure, each submission should have an abstract of 150-200 words. All abstract must be accompanied with key words from 5-8. All abstract submissions must be submitted in advance, preferably before August 15, 2013 through e-mail. Early submission is strongly encouraged.

Length: As the journal is primarily print-based, we encourage articles or manuscripts, including references, tables, and charts, should range between 20-30 pages (7000-8000 words).

Deadlines:  Once the Abstract is reviewed and if it is found suitable, you will be asked to submit a completed manuscript by September 15, 2013. Review of the papers will be completed before October 15, 2013.

Style: References should also follow APA style (6th Edition).
Visit: http://www.mediawatchglobal.com/information-for-author/
Guidelines for submission are available at:
http://www.mediawatchglobal.com/instructions-for-authors/

Review Process: Authors are informed when manuscripts are received. Each manuscript is pre-viewed prior to distribution to appropriate reviewers. Manuscripts are anonymously reviewed. Once all reviews are returned, a decision is made and the author is notified. Manuscripts should consist of original material, and not currently under consideration by other journals. Author(s) have to submit the copyrights declaration permission to Media Watch before final consideration of the paper.

Cover Page: (for review purposes): Include title of manuscript, date of submission, author’s name, title, mailing address, business and home phone number, and email address. Please provide a brief biographical sketch and acknowledge if the article was presented as a paper or if it reports a funded research project.

Software Format: Submit papers in both Word (.doc) and Pdf.

Information: For further information and inquiries about the proposed issue and journal, in case of need, please do not hesitate to contact the co-editor of the journal, Dr. Sony Jalarajan Raj via e-mail: sonyjraj@gmail.com

Indexing & Citations: Journal of Media Watch is indexed and citied in 15 international database, citation and indexing agencies including Ulrich, Ebscos, J-Gate, Proquest, Google Scholar, ResearchBib, MIAR etc. Journal of Media Watch is subscribed in major university library data base in Asia, Europe and USA. Journal of Media Watch is considered for inclusion by the famous database such as ISI, Thomson Reuters, Dove Jones, and Nature.

Plagiarism Check: All the submitted papers will undergo mandatory online plagiarism check through plagiarism software’s such as Turnitin and Safe Assign. Contributors are encouraged to do plagiarism check before they submit for the publication. Any submitted paper with more than 7 % match will be rejected without any feedback from the editorial board.

Submission & Acceptance: Any paper published in any journals, book chapters, monograms or abstracts presented in any conference or published in any conference proceedings will not be published. We strongly discourage on the submission of any such.

We strongly recommend you share this call for papers among researchers who you think may be interested in submitting papers for the issue of the journal.
If any organizations and institutions are interested to associate with Media Watch journal, please write to the Publisher:deepakranjanjena@yahoo.com
• Visit the journal website: www.mediawatchglobal.com

Dr. Sony Jalarajan Raj
Editor-in-Chief, The Journal of Media Watch
Graduate Coordinator
St. Thomas University, Florida, USA
Email: 
sonyjraj@gmail.com
Tel: 001-786-204-1031


Monday 29 April 2013

Abstract of May 2013 Issue of Media Watch

 
Mobile and Internet Communication: Privacy Risks for Youth in Bangladesh
FAHEEM HUSSAIN
Asian University for Women, Bangladesh
MOHAMMAD SAHID ULLAH
University of Chittagong, Bangladesh

This article looks into the privacy perception and vulnerability among Bangladeshi urban youth using mobile and computing devices. Based on a survey it shows a significant number of the youths are unaware about the concept of privacy in the ‘Digital Age’ and also has little or no idea about possible risks relating to shared voice and data communications. Amid the absence of any clear-cut privacy framework at the national level, this article has found that the level of trust on existing mobile telephony to be significantly higher than the Internet. This research concluded that the long term user experience (or absence of it) in mobile phone and Internet do not have any impact on Bangladeshi youths’ perception on possible privacy related vulnerabilities. Concern over data manipulation has also been identified a major influential factor in deciding youth’s online behavioral patterns.

Redefining the Virtual Self: Analysis of Facebook Discourse of College Students in Kolkata
UMA SHANKAR PANDEY
Surendranath College for Women, University of Calcutta, India

One way in which Facebook is unique for creating perceptions of individuals is the degree to which private information is presented by avenues other than revelation by the person himself. Discourses, are not just insulated linguistic ‘objects,’ but are constitutive parts of communicative acts in a particular sociocultural situation. The present study looks at a particular set of socio-economic factors which influence the Facebook discourse of undergraduate and post graduate communication students in Kolkata, India. This research posits the role of interpreting the intentionality of the discourse on the respondents. This recognizes the process in which people decide about how and when they will disclose private information on a group site. The 292 respondents to our online questionnaire classify the topicality, functionality and colloquality of their Facebook discourse among closed ended options. The objective is to relate these intentionality to factors such as broadband use, medium of education, perceived usefulness and goal directedness.

Networked Publics and Identity Construction: Towards an Era of Virtual Socialization
BIDYARANI ASEM
Vivekananda Institute of Professional Studies, Delhi, India

In the era of digital age where the rate of information exchange and sharing have gone extremely high, the line of demarcation between the sender and the receiver in a communication act came to be less existent. With the rise of new media technologies, social networking sites (SNS) such as Google+, Facebook, Twitter, Myspace, LinkedIn, etc. have increasingly become a common platform for networking mong people. The term ‘networked publics’ became a more appropriate term for the broad category of users in these virtual networking platforms. One of the most important characteristic features of social networking is the issue of self constructed identity and representation. This emerging trend has become the key towards virtual socialization amongst the networked publics. Based on strong theoretical backgrounds of self and identity construction, this paper tries to explore the various aspects of socialization in the virtual space through a wide array of literature surveys. Notwithstanding their privacy concerns, the willingness to self expose themselves among the public and to what extent people reveal their “self” in the process of identity construction will be highlighted thoroughly in the paper.

New Media Impacts on Journalism: Revisiting the Dynamics of News Production
PITABAS PRADHAN
Aligarh Muslim University, India

The Arab spring of 2011, the Indian Civil Society campaign for Lokpal 2012, and the ongoing campaign for capital punishment to the Delhi gang rape accused, are among a thousands of events, worldwide, which have demonstrated the power of new media in galvanizing the masses for a cause. The advent of high speed communication channels like broadband, optical fiber, and Web 2.0 services coupled with the ubiquitous multitasking devices like smart phones and other handhelds available in multitudes of forms have tremendously increased the scale of messages output and sharing. The pull of modern technology, push of business, and most importantly the search for new ways to satisfy the self expression needs and ambitions of the new generation have made the domain of new media grow beyond expectation. The technology savvy new generations, have learnt to explore constantly expanding opportunities for communication and self expression presented by the Internet and the Web. The interactive nature of the new media technologies have significantly altered the dynamics of journalism in the cyber space to an extent of blurring the distinction between producers and consumers of messages and transformed them into pro-summers. This paper analyses the impacts of new media technology on professional journalism and the responses of the old media.

Adolescents and the Media: Teenagers Talk about Television and Negative Representations
DOROTHY HOBSON
University of Wolverhampton, West Midlands, United Kingdom

Young people are an elusive and exciting audience and user of all media. They are both the most desirable yet indefinable set of groups and individuals who must be attracted, intrigued and held in thrall if media organizations are to succeed in their quests to keep in step with their ever moving interests, This article presents the views of diverse groups of young people aged between nine and nineteen in Birmingham, United Kingdom in the winter of 2010/11 and reveals in their own words how they feel about the way that they are represented in British media. They are avid watchers of television and even more active users of new media. They reveal their eclectic and heavy viewing habits. While they are diverse in their education, social backgrounds and ethnicity, they are united in expressing their unhappiness and discontent about the way that they are represented on British television both in news coverage, documentaries and in dramas directed at them. More worrying is the fact that they feel and give evidence that this negative view of teenagers, affects the way they are perceived by other members of the public. While they are critical of British television they do single out American television as being more aspirational and optimistic.



Bollywood Nuances Affecting Italian Television
MONIA ACCIARI
Swansea University, United Kingdom

Since the 1990s, Bollywood cinema arrived in Europe and successfully settled away from the Indian subcontinent, proposing a diverse, variegated and multisensorial experience not only for South Asians living abroad, but also for the locals. Interestingly, the plural mediatic nature of these kinds of films have penetrated European countries in different ways; some were enthusiastic for the joyfulness of songs, others began reviving connections between hippy culture and Bollywood atmosphere, while Italy, the country under investigation in this article, initiated a series of television programs profoundly inspired by the new and compelling Bollywood wave. The television programs analyzed in this article have the scope to unearth how Bollywood cinema has penetrated the small screen of Italy. Also, this article answers the following question: what are the dynamics that have characterized the artistic encounter between two very different ways of expression? Firstly, the work of Russian Semiologist Yuri Lotman on semiosphere is taken into account in an attempt to highlight how the world of Bollywood and the one of Italian television, considered as two diverse semiospheres, have influenced each other in the endeavor to see a process of exchange and fusion. On a second level, the fusion of formats, such as sitcoms with Bollywood nuances, could produce an interesting reflection on genre. A brief literature review on genre theory has been offered to frame the possibility for the emergence of a new genre, the fusion genre, at the base of this encounter.

CBC and the Science Academy: A Participatory Journey
NICOLE BLANCHETT NEHELI
Sheridan College Institute of Technology, Canada

The publicly funded Canadian Broadcasting Corporation (CBC) has a unique, participatory relationship with the science academy that showcases scientific discovery on the Geologic Journey II website—a site run by CBC. Although academics work on interesting projects that have great relevance to those outside academic circles, their work is generally published in journals or texts that are not often accessed or, in some cases, understood by the general public. On Geologic Journey II, a site created in conjunction with the development of a documentary project, contemporary research is highlighted in a manner that makes it easily accessible to a much wider audience. Through the lens of media logic, using the theories of convergence culture and the public sphere, in this paper, I explore how the partnership between CBC and the science academy invigorates public discourse, and why building relationships with community partners makes good business sense for a public broadcaster.

Freshman 15: Are Universities Doing Enough?
STEVEN McCORKLE
University of Alabama, USA
KEVIN ARMSTRONG
Mississippi State University, USA
MARK GOODMAN
Mississippi State University, USA
JANICE GIDDENSClarkson Community Center, Atlanta, USA

Freshman 15 has been identified as a major medical issue on college campuses for over a decade. Scholars have indicated that Freshman 15 treatment options need to include physical fitness, nutrition, and counseling. Our analysis of the web sites of 45 major universities indicates that most schools need to improve their communication methods if they are going to successfully provide intervention to their students.

Audience at Play: An Inquiry into the Song Kolaveri Di
SHUBHDA ARORA
Mudra Institute of Communications Ahmedabad, India

The discourse in communication studies has looked at audiences as active seekers of pleasure through communicative play. This perspective has been talked about extensively by William Stephenson (1988) through his play theory of mass communication. Stephenson refutes Freud who considered play to be an unconscious, passive and an escapist defence mechanism. This paper furthers this understanding of play in the present day of digitization and virtual media technologies. The study proposes that the users of the Internet (virtual audiences) get actively co-opted into the creation and recreation of media content through play. Participative play on the Internet can be equated to what Caillois (2001) has described as Paideia (primitive, pure play of carefree gaiety). Paideia in its new Internet avatar may manifest itself in the form of shares and likes, posts and reposts, comments and recommendations on content sharing and social networking sites. This carefree act of pure play can be attributed to the absence of a proper regulatory framework on social interactions in the cyberspace which in turn makes the play elusive and the players’ (audience) behaviour very unpredictable.

Constraints in Screen Translation: The Socio- Cultural Dimensions of Dubbing and Subtitling
LOVJI K. N
Vimala College, University of Calicut, India

Whether domesticating or foreignising in its approach, any form of audiovisual translation ultimately plays a unique role in developing both national identities and national stereotypes. The transmission of cultural values in screen translation has received very little attention in the literature and remains one of the most pressing areas of research in translation studies. (Mona Baker and BraƱo Hochel 1997:76) The term audiovisual translation refers to both the translation of the distribution format and its contents. Even though the technical responsibilities of audiovisual translators may become limited, their creative and linguistic abilities, as well as their capacity to match words with both images and sounds continue to be tested. The present paper reflects the pace and breadth of the linguistic and cultural challenges that the translators encounter while translating, subtitling and dubbing films.