The government is considering
amendments in the Press and Registration of Books (PRB) Act to make "paid
news" in the media an offence which may attract a monetary fine or, in
extreme cases, cancellation of the publication's registration.
The Information &Broadcasting
Ministry's (I&B) move to review the Act comes in conjunction with the
Election Commission's proposal to make "publishing or abetting of
publishing" of "paid news" an electoral offence that may even
led to two-year imprisonment for the offender.
Although what really constitutes
"paid news" is not been defined, currently the attention is on
favourable or unfavourable electoral estimates that have been paid for.
However, it would also include similar "paid news" on other subjects
if it is not clarified that the impugned article is an "advertorial"
or a "supplement".
An I&B ministry source said:
"Just as a candidate can be held responsible for giving material for paid
news, the publication should also be held responsible for accepting such
material." However, with the Lok Sabha polls barely a year away, it's
doubtful whether amendments to the legislation will get Parliament's nod.
The ministry is also considering
changes in the Directorate of Audio Visual Publicity (DAVP) rules to block DAVP
advertisements to publications that have attracted a repeated censure for
"paid news" from the Press
Council of India. Several small and medium media organizations are heavily dependent
on DAVP ads and this clause would act as a major disincentive.
Committees appointed by the
Election Commission has been unearthing a number of instances of "paid
news" recently, including over 400 alleged instances of "paid
news" during the December 2012 Gujarat election.
The parliamentary standing committee reviewing the PRB Act has already recommended that an annual statement record of income from advertisements should be filed by publications. Rapping the I&B ministry for not providing a suitable mechanism for checking the menace of "paid news", the panel headed by Rao Inderjit Singh said: "The committee need hardly emphasize that having the provision of furnishing details of advertisement revenue by the publications would definitely address the menace of paid news to a great extent. The committee express their serious anguish that the ministry has missed out an opportunity to curb the menace of paid news.''
The parliamentary standing committee reviewing the PRB Act has already recommended that an annual statement record of income from advertisements should be filed by publications. Rapping the I&B ministry for not providing a suitable mechanism for checking the menace of "paid news", the panel headed by Rao Inderjit Singh said: "The committee need hardly emphasize that having the provision of furnishing details of advertisement revenue by the publications would definitely address the menace of paid news to a great extent. The committee express their serious anguish that the ministry has missed out an opportunity to curb the menace of paid news.''
The legislation has now been sent
back to the ministry for suitable amendments.
In 2011, the EC had recommended
amendments to the Representation of People Act 1951 which would make publishing
"paid news" for furthering the prospect of election of any candidate
or for prejudicially affecting the prospect of election of any candidate an
electoral offence with punishment of a minimum of two years imprisonment.
Sourced: (Times of India): http://timesofindia.indiatimes.com/india/Paid-news-offenders-may-lose-registration/articleshow/18508803.cms
For more information, please visit: www.mediawatchjournal.blogspot.in
Website: www.mediawatchglobal.com
For more information, please visit: www.mediawatchjournal.blogspot.in
Website: www.mediawatchglobal.com
Your post is really good providing good information.. I liked it and enjoyed reading it. Keep sharing such important posts.cheap bulk sms india |cheap bulk sms in indore |bulk voice sms in india |long code sms service india
ReplyDelete